nav-phone phone notable-naming actions-everything consumer-king one-size-fits-none everyone-can-innovate good-stuff-buried soul-purpose-positioning brand-stretch new-product-pipeline portfolios-with-purpose voice-of-consumer implication nav-perspective nav-get-in-touch page-arrow-down brand-health brand-stretch2 consumers-complex facebook fountainhead-icon get-in-touch impact implication2 information insight linkedin perspective-01 portfolios-with-purpose2 results soul-purpose-positioning2 twitter voice-of-consumer2 404

It’s Time to Follow the Crowd: The Wisdom of Co-creation

An interesting experiment took place in 1907. The English statistician, Sir Francis Galton, asked 787 villagers at a local county fair to guess the weight of an ox. No one guessed the right answer. However, when Galton averaged their answers together, the result was closer to the true weight than their individual answers or any of the cattle experts’ estimates.

Read More