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OUR BELIEFS

These are the truths that make us tick.


Market researchers often deliver big reports with lots of facts but no solutions. Consultants often build creative solutions but ignore key critical facts. Fountainhead uncovers unique, actionable insights that bridge market intelligence and brand strategy.

The key to uncovering our clients’ potential lies in these core principles:

THE CONSUMER IS KING

They’re more than just a focus. They’re our North Star, and the reason we shoot for something greater.

THE GOOD STUFF IS BURIED DEEP

Say goodbye to surface-level analysis. Brands go further by making deeper, emotional connections. We’ll help take you there.

ONE SIZE FITS NONE

Standardized approaches work just fine. But we’re after spectacular, and that takes an approach designed exactly for your business needs.

ACTIONS ARE EVERYTHING

Listening to what consumers have to say is important. But you can learn a lot more by watching what they do.

EVERYONE CAN INNOVATE

You and your employees know your brand better than anyone. We’ll work together to make sure that expertise is put to use.

Learn more about what we do, and get in touch to learn how we can help discover your brand’s untapped potential.