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WHO WE ARE

We think, innovate and act on the insights we uncover.


In 2008, Fountainhead began giving clients business-building strategies and research-based insights to help their brands reach their highest potentials. Our senior-level consultants put years of branding and client-side experience to work, employing a combination of creative ingenuity and cutting-edge market intelligence.

Seven years of results-driven success later, Fountainhead partnered with Hiebing to support growing demand. Hiebing is a full-service brand development and marketing firm based in Madison, Wisconsin.

 Today, additional talent and resources reinforce our longstanding commitment to uncovering key business-building insights that take our clients’ brands to new heights.

MEET THE TEAM


ANN DENCKER,

DIRECTOR OF INSIGHTS

Ann has extensive insight and market research experience on the client side, stemming from her work at Kraft Oscar Mayer and Spectrum Brands. Ann holds an MBA from the University of Wisconsin and has been on the External Advisory Board of the AC Nielsen Center for Marketing Research since 2000.

JEANE KROPP,

DIRECTOR OF BRAND STRATEGY

Jeane began client side in market research and strategy with Procter and Gamble and Kraft Oscar Mayer. She was then a senior consultant at a strategy consulting firm for many years, working with clients such as Nestlé, ConAgra and MasterCard. Jeane holds an MBA from Indiana University.

KARLA BARANSKI,

SENIOR BRAND CONSULTANT

Karla joined Fountainhead in 2010 with a variety of client-side, branding, communication, international and new product expertise. Her brand experience includes companies such as ACDelco, Delta Faucet, Dow Chemical and Oracle. Karla also holds an MBA from California State University.

JOYCE BORTHWICK,

SENIOR BRAND CONSULTANT

Joyce brings deep insight and market research experience to the Fountainhead team, including client-side experience with General Mills and U.S. Bank, as well as consulting experience with clients including Hormel, 3M and Kohler. Joyce holds an MBA from the University of Michigan. She is also a RIVA-trained moderator.


Our deep bench of specialized experts works across both qualitative and quantitative projects and includes experienced moderators, ideation facilitators, research analysts, ethnographers, statisticians and a concept illustrator.

Contact us today to learn more about our team, capabilities and perspective on the ever-evolving marketplace.