nav-phone phone notable-naming actions-everything consumer-king one-size-fits-none everyone-can-innovate good-stuff-buried soul-purpose-positioning brand-stretch new-product-pipeline portfolios-with-purpose voice-of-consumer implication nav-perspective nav-get-in-touch page-arrow-down brand-health brand-stretch2 consumers-complex facebook fountainhead-icon get-in-touch impact implication2 information insight linkedin perspective-01 portfolios-with-purpose2 results soul-purpose-positioning2 twitter voice-of-consumer2 404

A Primer on Segmentation Types

Many of our clients ask for a quantitative segmentation to be done on their brand’s target audience. This almost always leads to an interesting discussion regarding types of segmentations. (Here’s where we hope some of you say, “Hey, I didn’t realize there were varying types.”)

Read More