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WHO WE ARE

We think, innovate and act on the insights we uncover.

In 2008, Fountainhead began giving clients business-building strategies and research-based insights to help their brands reach their highest potentials. Our senior-level consultants put years of branding and client-side experience to work, employing a combination of creative ingenuity and cutting-edge market intelligence.

Seven years of results-driven success later, Fountainhead partnered with Hiebing to support growing demand. Hiebing is a full-service brand development and marketing firm based in Madison, Wisconsin.

 Today, additional talent and resources reinforce our longstanding commitment to uncovering key business-building insights that take our clients’ brands to new heights.

MEET THE TEAM

Claire Mazzeo-Gnau,

DIRECTOR OF INSIGHTS

Claire has extensive market research experience and a true passion for using insight to drive business impact. Her experience began at Kraft Foods and later she ran her own firm where she consulted for a wide variety of industries. Claire has a Master of Science degree from the University of Wisconsin A.C. Nielsen Center for Marketing Research.

JEANE KROPP,

DIRECTOR OF BRAND STRATEGY

Jeane began client side in market research and strategy with Procter and Gamble and Kraft Oscar Mayer. She was then a senior consultant at a strategy consulting firm for many years, working with clients such as Nestlé, ConAgra and MasterCard. Jeane holds an MBA from Indiana University.

Our deep bench of specialized experts works across both qualitative and quantitative projects and includes experienced moderators, ideation facilitators, research analysts, ethnographers, statisticians and a concept illustrator.

Contact us today to learn more about our team, capabilities and perspective on the ever-evolving marketplace.