You may hear some buzz about neuromarketing, or “System 1 Thinking,” an emerging approach to marketing research that combines three well-established disciplines of brain science to give a new perspective on human behavior and give insight into nonconscious decision-making:
- Neuroscience – the study of the human nervous system
- Behavioral economics – the study of how people make economic decisions
- Social psychology – the study of how people think and act in the presence of other people