Let’s look at one scary fact: 64 percent of American households have Amazon Prime*
And one scary quote:“I think that effectively you have a company that has conspired with about a million consumers and technology to destroy brands.” -Scott Gallaway, NYU Stern School of Business speaking at L2’s Amazon Clinic
Sixty-eight percent (68%!) of employees are not engaged in their work. That’s a huge number and comes from a study released by Gallup in 2016. This means that only 32 percent of employees are indeed engaged, which translates to the majority of people in workplaces feeling a bit lackluster and unmotivated by what they are doing every day.
It’s an exciting and crazy time to be a consumer. It’s an even more exciting and crazier time to be a marketer. Consumers’ perceptions of brands are now formed by limitless influences, some stemming from the brand itself and others outside the brand’s control. This puts immense pressure on marketers and brand builders to stay on top of all the tangibles and intangibles that combine to form consumer beliefs.
When was the last time a video or TV commercial truly moved you? Sure there are funny or entertaining spots that may make you smile for a minute or two. But what about a brand message that was really relevant to you? One that you felt truly understood you and your day-to-day life?