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HBR: “Your Team Is Brainstorming All Wrong,”

Fountainhead: “Nope, We’ve Been Doing It Correctly With Great Results”

 

Trash talking “brainstorming” seems to be quite the thing these days. And we get it. We’ve suffered through endless brainstorm sessions where the moderator didn’t adhere to best practices, so all that resulted was a list of mediocre thoughts and demoralized participants.

 

That’s why we practice what we preach. If you want a productive brainstorming session, please follow these principles.

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