nav-phone phone notable-naming actions-everything consumer-king one-size-fits-none everyone-can-innovate good-stuff-buried soul-purpose-positioning brand-stretch new-product-pipeline portfolios-with-purpose voice-of-consumer implication nav-perspective nav-get-in-touch page-arrow-down brand-health brand-stretch2 consumers-complex facebook fountainhead-icon get-in-touch impact implication2 information insight linkedin perspective-01 portfolios-with-purpose2 results soul-purpose-positioning2 twitter voice-of-consumer2 404 ethnography implicit guiding-force

MARKET RESEARCH DATA ALONE DOESN’T CUT IT

We dig deeper to reveal the human side of market research. Then we help you act on our findings.

CONSUMERS ARE
COMPLEX

That’s why our market research methods and strategies are nimble and custom, not rigid and cookie cutter.

RESULTS ARE WHY
WE’RE HERE

If you’re reading this, it’s why you’re here too. See how we’ve helped brands make real connections to the world around them by tapping into powerful consumer insights.

TAKE PART IN OUR PERSPECTIVE

We think knowledge means more when it’s shared with the world. Step into our think tank and learn about what makes us tick.

DISCOVER YOUR UNTAPPED POTENTIAL

Contact a Fountainhead expert today to discuss how consumer insights can set your brand on a path to success tomorrow.

315 Wisconsin Ave
Madison, Wisconsin 53703

608.227.4809