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Soul Purpose Positioning

Consumers don’t care what your brand is. They care what it does.

Whether it’s a store shelf decision or an in-home realization, people connect with the brands that fill the big–and not so big–needs in their lives. So what’s your brand doing that resonates with the world around it? Let’s find out.

HOW WE UNCOVER WHAT YOUR BRAND IS MEANT TO DO

We take a meaningful look at your target’s decision-making process from their perspective, all while digging for the deeper truths that inspire their purchases.

TARGET MOTIVATION

We listen carefully to what your target really wants—the emotions they wish to feel and the person they desire to be—to help you understand what drives their purchasing decisions.

SOUL PURPOSE

Helping your brand stand out starts with understanding why it should. We’ll uncover what your brand does to uniquely satisfy a consumer’s emotions and self-image, and build a strategy around it.

BRAND RATIONALE

Even emotional decisions need rationale. We seek out key proof points that show consumers why your brand is the right choice for them.

BRAND NATURE

A successful brand carries itself with confidence. We help give yours a clear tone and manner you can own in the marketplace.

PUTTING IT TO THE TEST

BRAND HEART-TO-HEART

Our proprietary Brand Heart-to-Heart concept-testing platform lets us approach positioning testing like a friendly conversation, not a business brief. This works well in both qualitative and quantitative testing so it’s sure to fit your business needs.

THE FOUNTAINHEAD EFFECT

A CASE STUDY

A time-honored online retailer with a marketplace message grown stale turned to Fountainhead to breathe new life into their brand positioning and help them stand out once again. See our solve.