A healthy brand is one that’s aware of its weaknesses.
Brands need to know the lay of the land before they can march on through it. As competition evolves and consumer attitudes shift, the brands that understand how they stack up in the marketplace are the same brands that can act on their findings and move past the competition.
HOW WE MAKE OUR DIAGNOSIS
Tracking brand health can be a core, and simple, tool in reaching deeper insights and making richer connections.
MEASURING YOUR MIGHT
We quantitatively track how well your brand creates awareness, invites trial and delivers an experience that builds lasting emotional connections.
KNOWING WHERE TO LOOK
Generalizing doesn’t get results. We tease out critical groups of consumers to see exactly who your brand is resonating with—and who it’s missing—and discover the reasons why.
Tracking your brand’s health is just the start. Our findings allow us to work together to evolve your target definition and your marketing—all in the name of inspiring brand advocacy and developing richer bonds with your customers.
THE FOUNTAINHEAD EFFECT
A CASE STUDY
When a mom-founded, fast-growing baby food brand came to a critical point in their business trajectory, they needed more than a gut check to gauge the health of their brand. This was the outcome.