Implicit Research
Don't follow your instincts. Follow theirs.
Understanding what’s on consumers’ minds means digging up the stuff that’s impossible to put into words, and uncovering the responses they don’t even know they have. Here’s how we figure out how people really feel.
HOW WE MAKE SENSE OF WHAT’S ON THEIR MIND
Is your brand tapping into all the new methods to uncover insights? Our implicit research methods strip those pesky rationalizations from the equation, leaving only powerful truths and meaningful takeaways for brands to act on.
Augment the Tried and True
Traditional methods of quantitative research are invaluable and don’t require reinvention. But they do require evolution, by adding new ways to understand how consumers look at the world.
Shake Emotions Free
With these new tools, our methods generate and measure instinctual, emotional responses that explicit research tends to overlook. Whether it’s measuring speed of response or associations between a brand and unrelated visual imagery, we get to the unspoken heart of the matter.
Move with Confidence
Whether it’s testing varied communication paths, finding the root emotion that vests consumers in your brand or detailing how your brand stacks up to competition, we can find those hidden opportunities to help you build brand success.
THE FOUNTAINHEAD EFFECT
A Case Study
An organic food giant wondering how well consumers grasped its co-op business model asked us to help solve the mystery. See how we did it.