New Product Development Pipeline
The right products for your brand are the right products for your target.
Navigating new product development is a big task for brands to take on. Overlook new product opportunities and business grows stagnant. Develop products that don’t quite fit and your brand’s identity becomes hazy. Important decisions like these call for a closer look and a clearer path.
HOW WE INSPIRE THE RIGHT INNOVATIONS
Our insights highlight the power of your brand and identify which new areas to strive for.
THE REASONS WHY
Before product planning begins, our expert strategists find gaps in consumer satisfaction and determine the limits of relying on existing products. Our team analyzes key factors including brand growth goals, competition and resources at hand.
FINDING YOUR BALANCE
Innovation comes in many forms. Our team will work with yours to identify the right product and brand opportunities for your business, whether that’s extending existing products into new forms or bringing entirely new products and brands to your portfolio.
WHEN TO STRIKE
Store shelves and online catalogs don’t offer up many second chances. Our insight communities, innovation sessions and other consumer-centric tools will make sure your business gets things right the first time and every time after.
INNOVATING HOW YOU INNOVATE
Strategic innovation is more than a pipeline of new product development efforts. It’s about prioritizing and focusing on areas that will pace your team appropriately, to net out offerings that will resonate with consumers in the short- and long-term.
Pipeworks is our proprietary guided process to identify new innovation opportunities that play well with your existing products and brand equity.
THE FOUNTAINHEAD EFFECT
A CASE STUDY
We took our curiosity to the kitchen to help a powerhouse mayonnaise brand sort out a challenging new product dilemma. Look at the results.