Before product planning begins, our expert strategists find gaps in consumer satisfaction and determine the limits of relying on existing products. Our team analyzes key factors including brand growth goals, competition and resources at hand.

Innovation comes in many forms. Our team will work with yours to identify the right product and brand opportunities for your business, whether that’s extending existing products into new forms or bringing entirely new products and brands to your portfolio.

Store shelves and online catalogs don’t offer up many second chances. Our insight communities, innovation sessions and other consumer-centric tools will make sure your business gets things right the first time and every time after.

Strategic innovation is more than a pipeline of new product development efforts. It’s about prioritizing and focusing on areas that will pace your team appropriately, to net out offerings that will resonate with consumers in the short- and long-term.

Pipeworks is our proprietary guided process to identify new innovation opportunities that play well with your existing products and brand equity.

We took our curiosity to the kitchen to help a powerhouse mayonnaise brand sort out a challenging new product dilemma. Look at the results.