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ETHNOGRAPHIES

Go to the action. Then shut up and listen.

Spending time with an average consumer doing routine things can lead to extraordinary learnings you won’t find from the comfort of your desk.

HOW WE LEARN MORE WHERE DECISIONS ARE MADE

To make sense of a person’s motivations, you have to be there to see how they’re shaped. It’s why we go straight to the consumer for the best view into their heads and hearts.

Meet at Ground Zero

Our ethnography process most often begins with a visit to people’s home, where they’re most comfortable and most likely to show their truest selves. Building rapport is a key criterion in the process.

Know the Neighborhood

Our ethnos have had us bond with consumers in restaurants, in grocery stores and even during meal prep in the home. We focus on those unspoken satisfiers, dissatisfiers and cues that lead to brand decisions and loyalty.

Supercharge Your Strengths

We’ll uncover what it is your brand does best, then help you determine how these competitive advantages can be leveraged even further.

THE FOUNTAINHEAD EFFECT

A Case Study

A fast-expanding casual food chain asked us for help identifying strategies to keep its momentum going strong. See how it worked.