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Portfolios with Purpose

Devour the competition, not your other brands.

Rolling out new products or brands is key to long-term success. But for your business to be around long enough to see the results, having a defined target audience and positioning for each brand is crucial—and that’s not even taking into consideration sub-branding.

HOW WE KEEP PORTFOLIOS IN CHECK

When acquiring existing brands or developing new products or brands, here’s how we help keep the lines clear between brand territories.

A REASON FOR BEING

We ensure that every brand you own has a Soul Purpose—a meaningful reason to exist—and that every product within each brand supports and strengthens that logic.

FINDING ROOM TO GROW

Opportunity isn’t everywhere. Identifying key areas where your brands and products fit naturally with consumers’ needs is the first step to giving your brand the space it needs to mature.

THE BRAND SHUFFLE

Sometimes, all it takes is a little clarity regarding the promise of your existing brands and products to make room for new growth.

THE FOUNTAINHEAD EFFECT

A CASE STUDY

When a 300+-year-old company acquired two new businesses to expand into an adjacent category, trying to fit their new acquisitions into their existing business presented a complex challenge. This was our solution.